The Onitsuka

Retail
Written By Victoria Suen
theonitsuka

Onitsuka Tiger is one of Japan’s oldest shoe retailers tracing its history back to 1949. With the launch of The Onitsuka, the luxury brand of Onitsuka Tiger, the company set out to create a flagship store in New York. The team looked to create a layered experience reflective of the brand and its narrative by leaning into the the company’s unifying DNA that can adapt for future locations.

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Studio: Bruce Mau Design

Completed: 2020

Victoria Suen
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