Aurora Cannabis

With the legalization of cannabis retail in Canada in 2019, Aurora Cannabis approached the team to develop a dynamic new concept for their flagship store in Edmonton, Alberta. Through an initial research and strategy phase, the team identified Aurora as a uniquely positioned cannabis grower, producer and retailer specializing in medical technology and nature. As a result, the design of the flagship store centred around the idea of the supernatural – bridging technologically advanced materials and systems to experience the natural elements of mountain, sky, sun, and water.

The core concepts of the supernatural were spatialized into the design of the retail store, millwork and custom retail displays, and in the selection of materials, furnishings, and fixtures. Ultimately, the flagship retail concept helped inform Aurora’s overall branding strategy and visual identity in launching their product and company in the Edmonton market.

Studio: Bruce Mau Design

Completed: 2019